I'm Augusto, and I help businesses grow their brand's philanthropy & social impact with Goodwill Waves & Circular Marketing.
For almost 20 years I've been helping thousands of businesses grow their brands with promotional products as founder of one of the largest suppliers of merchandising in my native Argentina.A few years ago, a bit by chance and a lot by destiny, I was made aware of how little of the money raised by charities was coming from small businesses (less than 5% on average). Then I learned that small businesses spend 20-25 times more money in advertising than what they spend in philanthropy; and to make things worse, most charities can't proactively go after small businesses because they lack the necessary staff & resources, so they focus on large corporate donations, at best.I wanted to do something about it. I wanted to find ways to leverage my years of experience helping businesses grow their brands but now I also wanted to help them grow their social impact & philanthropy. That's when I founded Goowi - The Brands Philanthropy Platform, where we merge marketing and technology to create Goodwill Waves (powerful social impact campaigns) and Philanthropy-as-a-Service.So I made it my mission, to empower brands to commit to philanthropy through my content, frameworks, tools & services.
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